NRS 451VN Week 5 Assignment, Health Organization Case Study – The Aetna Insurance Company
The Aetna Insurance Company started out in 1853 selling life insurance as its sole product. In 1861, the insurance company later began to offer health insurance to individuals who already had life insurance policies. This company used social events to gauge when the best times were to introduce new policies to society. For example, they launched a new product during the outbreak of the Civil War. While “many companies were thinking of retrenching, not expansion” (Aetna, n.d.). Aetna though saw these times as an opportunity to expand their business since wartime caused an all-time increase in life insurance purchases. By doing so, this……….