MKT 506 Week 9 Assignment 4 A Message Without Words
Craft a message for this image and its appeal to the public on behalf of Benetton.
Define the goal of this campaign and the targeted audience with supporting rationale.
Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model.
Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:
Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified.