MKT 506 Week 4 Assignment 2 Advertisements to Compare (Segmented Beauty Products VS Luxury Fashion Line)
When introducing a new line, it is important the consumer gains a strong understanding of the product’s benefits by the time they have finished looking at the advertisement. However, when a product is well established, has years of exposure, and is recognized world-wide, wordy messages are not necessarily the best approach. The second ad in comparison for this assignment is the Coach advertisement in Chapter 5. Exhibit 5-3 is all about high fashion and nothing more. A model flawlessly exhibits the classic Coach brand and its high-design accessories. Only a picture is used to deliver Coach’s message…………….