MKT 500 Assignment 1, Marketing Plan Part A (Apple)

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Assignment 1, MKT 500 Marketing Plan (Apple)

MKT 500 Marketing Plan Apple: Apple is really the first company that started the smartphone culture we now have in the United States. Just about every phone that is available for purchase is considered to be a smartphone. With Apple’s success since its transformation in 2007 have also come its competitors in the market place. Many companies are trying to find every advantage they can to be better than Apple and steal away its customer base. However, Apple has continued to produce electronics that consumers enjoy using and have become annual purchasers of the products distributed by the company………….