MKT 500 Assignment 2, Marketing Plan Part B (Apple)
MKT 500 Marketing Plan Part B: Apple is calling this new feature iProject. The logo for this new feature which will automatically be installed on every new iPhone and iPad will have the Apple icon along with a projection icon in the center of the logo. The slogan for this new feature is “iProject, so everyone can see”. It is important to have a slogan that will stand out for this feature that plays on the image that the logo is presenting. “Slogans are powerful marketing tools that can motivate your customers to support your brand” (Betonio, 2013).MKT 500 Marketing Plan Part B……..