MKT 310 Week 4 Assignment 1, Retailer Relationships, Consumers, and Innovation


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MKT 310 Week 4 Assignment 1, Retailer Relationships. Consumers, and Innovation

Organization selects retailers by checking out their market performance and image. An association researches a lot to opt for the best retailers; they usually focus on their brand, their reputation, their past performances, their customers, their shelf life, and the goods they are dealing with, their bond with suppliers and how profitable they are. For example, if a retailing corporation is famous for its accidents and controversies than business organizations will avoid selling their stuff to them because customers will avoid going to such places where mishaps occurs usually (Welter, 2012). This type of retailing corporations disturbs the brand and image of product and business…………