MKT 305 Week 9 Assignment 2, Who Uses Personal Care Products

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MKT 305 Week 9 Assignment 2, Who Uses Personal Care Products

Most organizations spend billion of money to understand what makes their products most consumable in a given market. Consumer behavior focuses on personal, situational, social and psychological features that influence a person to purchase a given product. Understanding consumers is essential for any decision making. These benefits include improving products and services of the company, effectively targeting the right customers, helps in creating a competitive advantage, providing value and satisfaction of the consumers, understanding how the customers perceive the company product against the competitors and applying strategy that is of positive effect on the consumers………….Continued (6 Pages with References)

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