MAT 540 Week 8 Case Study 2: Improving E-Mail Marketing Response
MAT 510 Week 8 Case Study 2
Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company.
Determine the graphical display tool that you would use to present the results of the DOE that you conducted in Question 1. Provide a rational for your response.
Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response.
Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.