HSA 300 Final Exam

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HSA 300 Final Exam

  1. The study of _______seeks to understand how every day people select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs.
  2. Which of the following strategic marketing elements is closest to tactical implementation?
  3. According to the text, a production oriented healthcare organization focuses on ___.
  4. With few exceptions, marketing as a healthcare organizational function did not exist prior to the _____.
  5. Judy set up a health savings account (HSA) at her financial institution and contributed consistently for future medical expenses after retirement. Upon eligibility, she had to travel many miles across the country to see a specific dermatologist, but it was worth it to her because she believed the treatment would make her feel healthier. The difference between the benefits Judy perceived and the costs to receive the benefits explain her_______.
  6. Drucker, a leading management theorist, argues that the purpose of an organization is to create a customer and has only two basic functions which are_______.
  7. Which of the following is not a stage in the consumer decision-making process?
  8. Strategic healthcare marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets
  9. There are many layers of segmentation at the healthcare manager’s disposal. All of the following are among them EXCEPT__________.
  10. The benefits of cultural competence training may be challenging to quantify in terms of return on investment for the organization.
  11. Cancer death rates vary by gender, race and ethnicity in the United States.
  12. The term health disparity has many different definitions and meanings including subjective ones.
  13. Healthy People 2010 set health objectives for the nation.
  14. Although health care leaders advocate hiring language interpreters, less than 10% of hospitals report encountering an individual with limited English proficiency on a daily  basis.
  15. Benefits of a diverse health care workforce include
  16. A hospital can demonstrate inclusivity by community engagement through
  17. The National Standards on Culturally and Linguistically Appropriate Services provide for:
  18. Hispanics and Asian Americans are at high risk for developing Type 2 diabetes.
  19. What are some of the ways in which healthcare organizations protect the rights of their patients?
  20. Which of these elements is NOT necessary for a contract to be binding?
  21. Which of the following are obligations of a managed care organization to its patients?
  22. Which of the following is not a required part of the definition of “informed consent”?
  23. What are the main sources of American law?
  24. Tort reform is a big part of healthcare reform because
  25. A wrong against society as a whole, even if a particular individual is harmed, is considered a violation of which type of law?
  26. Criminal law is generally concerned with
  27. What does the Emergency Medical Treatment and Active Labor Act of 1985 (EMTALA) require?
  28. Violations of the Emergency Medical Treatment and Active Labor Act (EMTALA) include all of the following, except:
  29. An example of a Stark Law violation is
  30. The False Claims Act was enacted by the federal government as a
  31. The qui tam provision offers individuals
  32. The Anti-Kickback Statutes
  33. ORT is an acronym that stands for
  34. STARK I
  35. Violations of the Criminal Disclosure Provision of the Social Security Act include penalties of