CARD 405 Week 3 Assignment, Crafting Your Brand Message
1) Start by identifying your three most important strengths. In the context of your target job title (see examples below). Write a sentence about these three unique abilities and strengths
2) Add a sentence that connects your strength with an important opportunity in your industry. What benefit or value do you bring to an organization? Which challenge or pain point do you relieve? Write a sentence about the problem you solve.
3) Now, in one sentence, communicate your aspirations for your future. What exactly do you want to do? Be specific.
4) Finally, support all of this with your accomplishments; include the results you’ve produced. Share a statement or two about what makes you the best at what you do.
CARD 405 Week 3 Discussion 1, Marketing Yourself
In Career Focus: A Personal Job Search Guide, Martucci Lamarre (2006) suggests that if we want to realize our job dreams, we need to think about ourselves as products to be marketed, and in order to do this, we need to contextualize ourselves within the five Ps of marketing: product, price, place, presentation, and promotion (p. 4). Please reflect and respond to the following questions taken from our textbook.
What exactly is your product and how is it different from (or better than) other similar products?
- Where will you sell your product?
- Who are the potential buyers of the product and how does that price compare to similar products being offered?
- How will you let others know about your product, and how will you develop its presentation to appropriate markets?
CARD 405 Week 3 Discussion 2, Informational Interview
There are FIVE steps to the Informational Interview.
Step 1: Compile a list of individuals in your target career field whom you would like to interview. Try to identify people who are working at a company in which you are interested. This is a good opportunity to practice your networking skills. Let your classmates, friends, family members, and colleagues know that you need to complete an informational interview with someone in your intended career field. You’ll be amazed at how effective networking can be.
Step 2: Prepare a brief introduction of yourself and the purpose(s) of the informational interview. Prepare a list of open-ended questions that would be appropriate to ask during the informational interview. An Internet search using “informational interview” will provide you with many examples of questions you might want to use.
Step 3: Practice your interview with a classmate, friend, family member, or colleague and ask them to critique your performance. Identify ways to improve based on their feedback.
Step 4: Set up a day and time for the interview. Record the interviewee’s responses to your questions. Send a thank-you letter, note, or email to the interviewee within two business days of completing the interview.
Step 5: Complete the table below.