BUS 640 Week 5 Assignment, Price Quotes and Pricing Decisions, Applied Problems
Your company, Bright Paints, is one of a dozen companies manufacturing a special reflective paint …..for traffic signs. The State Department of Transportation has called for tenders to supply 10,000 gallons of blue reflective paint to be delivered within two months. You can foresee fitting in a production run of the blue paint and have decided to bid on the job. You calculate your incremental costs for this job to be $76,200. This particular contract is standard…………Continued
BUS 640 Week 5 Discussion 1, Good Will in Price Bidding
Sometimes, a bidder on a work contract may bid lower than what …..maximize his/her profit from the contract and the reason for that is to create goodwill (to increase …..future business from the buyer). How would you value the goodwill that is …..in this way?
BUS 640 Week 5 Discussion 2, New Product Introduction
Explain how the new Alka-Seltzer Plus has been quality- and price-positioned in an existing market. In your opinion, has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning. How do you think Proctor and Gamble, the company who produces Vicks NyQuil,would respond to the ad?