BUS 620 Week 4 Assignment, Discussion Question 1 and 2 – Complete


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BUS 620 Week 4

BUS 620 Week 4 Assignment 1, How Companies can get Smart about Raising Prices

In an article on how to raise prices in a smart manner it is described as the ways that a company can get consumers to spend more money on items they are selling in a gradual manner. The article discussed many ways in which this could be done in an effective and then marketed to the public. There are several factors that play a part in an increase such as supply and demand, parts cost, or a change in economy. This paper will cover the aspects as to how companies can increase these prices by also being transparent in its pricing practices…………Continued (09 Pages with References)

BUS 620 Week 4 Assignment 2, Ad Campaign- Mountain Dew Article Review

The campaign by company is ….toward its target consumers, young people with age 18 to 24 years, a n increasingly diverse market segment, and as well as holding its key consumers, the core dew lovers. The market of white makes 80% of its consumers and future version of the campaign will target the regional tastes and pastimes to increase the customer base of Mountain Dew. It is critical for marketing of any product to highlight the key features and attributes of that product, it gives a competitive edge in the market as producer is well aware about how to prove customers by highlighting key attribute of product that it is better than it competitor’s products. It is the critical part of marketing strategy that benefits of product are being …………..Continued (05 Pages with References)

BUS 620 Week 4 Assignment 3, How to get Companies to Spend More

In the article “How Companies Can Get Smart About Raising Prices”. It is …..as to ways in which companies can gradually increase the prices of items that they are selling. The article goes over many ways in which this can be done in an effective way to be marketed to the public. In this paper, those topics will be ….and outline based on the article along with individual research………..Continued (09 Pages with References)


BUS 620 Week 4 Discussion 1, The Role of Pricing

Pricing Strategies:  Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? 

BUS 620 Week 4 Discussion 2, Product Development Process

Do an internet search of the new product development process of any product of your choice. And analyze the process for developing the product. Review the reasons why new products fail. Make two specific recommendations to improve the high failure rate of new products.

What lessons do you draw about the importance of using a concurrent. Rather than a sequential approach in the product development process? What impact does the effective management of the product life cycle have on the market success of a new product?

bus 620 week 4