BUS 620 Week 2
BUS 620 Week 2 Assignment, Industry Forecasting Paper 1, Wireless Industry
The wireless industry has drastically changed over the last five years. The way that the industry markets to its consumers has also changed. Many aspects control the wireless industry from government-regulated control to the social integration and control. As the industry evolves, it is essential for the marketers of the industry to not deceive its demographics because the sector consists of jumping and port out the way of dropping the least expensive carrier. It is crucial for the major players in the industry to continue to build upon its existing relationships to build brand loyalty. This paper will reflect the wireless industry as a whole as well as explain where it can improve upon its social integration in marketing…………Continued (13 Pages with References)
BUS 620 Week 2 Assignment, Industry Forecasting Paper 2, Automotive Industries Marketing
Toyota is a global corporation thus it has to deal with several political factors when working in foreign countries. It works under certain legal framework set by the government and has to operate while keeping the rules in mind. For example in India FDIs were not allowed by the government until there was some local partnership involved. Moreover even though Toyota has captured the second largest market share after General Motors still political pressure are high. As GM is a home based company and the government holds larger parts of the shares thus they tend………….Continued (05 Pages with References)
BUS 620 Week 2 Assignment, Industry Forecasting Paper 3, Toyota Motors
TMC, Toyota Motors Corporation is Japanese based multinational automotive corporation with headquarter in Aichi, Japan. It was a spinoff from Toyota Industries and founded by Kiichiro Toyoda in 1937. As of 2012 Toyota employed around 300,747worldwide and was ranked as the second largest automotive corporation in 2010 with respect to its production capacity. Toyota is also ranked as the ninth largest company around the globe by revenue. Company reported that it had ……its 200 millionth vehicle in July 2012. As of now several companies are ….in Toyota Motors Group such as Lexus, Hino, Daihatsu, Toyota etc. This has made Toyota Group one of the largest conglomerates worldwide…………Continued (06 Pages with References)
BUS 620 Week 2 Discussion 1, Buyer Behavior
The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
BUS 620 Week 2 Discussion 2, Customer Needs
Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?