BUS 499 Week 4 Assignment 2, External and Internal Environments 1

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BUS 499 Week 4 Assignment 2, External and Internal Environments (Travel and Cruise ship)

In North America, Carnival Cruise Lines is a key competitor. Carnival is a British-American ….cruise line, headquartered on Doral, Florida near Miami in the United States. They are known for their family oriented, less expensive cruises. The excursions are shorter than your typical cruises offered by other cruise lines. The two segments of the general environment that would rank highest in Carnival’s influence are economic and environmental. In a report just published last month, Carnival Cruise reports record sales. They set an all-time high for number of guests booked in a single month. “Carnival Cruise Lines sets a one-month reservations record, taking net bookings (new reservations minus cancellations) for more than 565,000 guests between January 1 and January 31, 2014”. http://online.wsj.com/article/PR-CO-20140203-909124.html…………..Continued (08 Pages with References)bus 499 week 4 assignment

bus 499 week 4 assignment

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