BUS 499 Week 10 Assignment 5, Capstone (Starbucks)
Starbucks desire as the leader in the specialty coffee industry is to be acknowledged for its responsibility to coffee farmers and their families to improve their well-being. The corporation’s primary stakeholders are broad organizations such as, coffee trade associations, suppliers, and groups with interest in sustainable coffee production. Including non-profit groups focused on human rights, social justice, and environmental issues. Other stakeholders include governmental agencies such as, U. S. AID (Starbucks Corporation, 2010).
National governments in coffee growing countries have a major investment in Starbucks. Some of these countries include Costa Rica, Guatemala, Kenya, Nicaragua, and Tanzania. Starbucks strive to be responsible for its actions, and responsible of the planet as well as its stakeholders. At the company’s 2005 annual stakeholder conference in Seattle Washington…………Continued (13 Pages with References)
bus 499 week 10 assignment