BUS 475 Week 4 Strategic Plan Part 3: Balanced Scorecard and Communication Plan

Identify key trends, assumptions, and risks in the context of your final business model.

Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis and supply chain analysis.

Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:

• Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

• • Market share
  • Revenues and costs
  • Profitability
  • Competitive position

• Customer Value Perspective, includes strategic objectives in areas such as:

• • Customer retention or turnover
  • Customer satisfaction
  • Customer value

• Process or Internal Operations Perspective, includes strategic objectives in areas such as:

• • Measure of process performance
  • Productivity or productivity improvement
  • Operations metrics
  • Impact of change on the organization

• Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

• • Employee satisfaction
  • Employee turnover or retention
  • Level of organizational capability
  • Nature of organizational culture or climate
  • Technological innovation

Develop at least three strategic objectives for each of the four balanced scorecard areas identified (Financial, Customer, Process, Learning and Growth). Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in Week 3.

Write a 1,050- to 1,400-word strategic objectives summary.  Include your balanced scorecard and its impact on all stakeholders, and the communication plan.