BUS 372 Module 6 Assignment, Event Promotion, Discussion Question



BUS 372 Module 6


Promotion is an important part of executing a successful event. Successful event promotion creates awareness of the event and generates interest for participants, spectators, and volunteers. One key to successful event promotion is the creation of a clear, consistent message about the event. A good promotion gets people excited about the event. Wile providing basic details about the who, what, when, where, why and how of the event. Depending on the size and scope of the event, many different promotional avenues are available. Including print, radio, and television advertising, creation of an event specific website and the use of social media.

Review the existing promotion plans and materials you received from the event coordinator during the “Event Coordinator Interview” you conducted for your Topic 2 assignment. Think about the event you are planning. Determine how you can create additional promotional strategies and pieces that build on what is already in place to promote the event to targeted participants. The local community and potential volunteers. Use the “Event Promotion” handout to create an event promotion plan. In Topic 3 you generated ideas for implementing two forms of digital media (Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, blogging, event website, etc.) to promote your event and engage the community and volunteers. Feel free to build on that content as part of your event promotion plan.

In addition to the steps above, you will create an event flyer and a written piece that could be placed in local newsletters, newspapers, and magazines. On all artifacts, be sure that you provide a consistent visual and written message. Use the “Event Promotion” handout to ensure you provide a consistent message in all of your promotion formats.


As the event organizer, one of your primary responsibilities will be to ensure that your event gets off to a good start. Typically, events begin by welcoming participants and spectators. And thanking the local community, sponsors, and volunteers for the role, they are playing in the event. Post the opening remarks you could use to launch the event. Provide your peers with feedback about their opening remarks including additions they could make to their remarks along with comments about ways they can improve upon their ceremonial opening.


Using the Sports Business Journal or another industry resource, find a relevant article that discusses the use of digital media in sports marketing. Summarize the article and include a link to it. Explain whether you think similar marketing strategies could be used for an event like the one you are planning. Provide examples of why the technique may or may not be effective in marketing your event.bus 372 module 6


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