BIAM 510 Week 5 Case Study, Customer Survival Analysis and Retention

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BIAM 510 Week 5 Case Study, Customer Survival Analysis and Retention

Task 1:

(a) What is your estimated median tenure?

(b) How did you generate it?

(c) How long has our longest tenured customer been with the company?

(d) What would you tell a senior manager with little or no statistical background is its meaning?

Task 2: Satisfy yourself that the original distribution data should be approximately as follows; Percent Survival Tenure (Years)

Task 3: Compute the average customer lifetime during the first 10 years.

Task-4: Generate a chart with both survival curves (High End and Regular) on it and embed it:

Task 5: Write a paragraph describing these results that your senior manager mentioned above would understand. biam 510 week 5 case study

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