AMP 425 Week 7 Benchmark Assignment, Social Media Strategy Analysis (Coca Cola)
AMP425 Week 7 benchmark Assignment, Social Media Strategy Analysis (Lyft)
AMP 425 Week 7 benchmark Assignment, Social Media Strategy Analysis (Baby Tula)
What is the customer segment for this particular product, line of product or brand
What social media outlets does the company use to reach the customer segment ? Discuss elements of their campaign.
Examine the customer segment’s response to the company’s social media marketing (e.g., through evaluating user-generated content related to the campaign, sale data for particular product, etc. Based on that response, how effective are the company’s social media marketing strategies?
Compare the company’s social media strategies to one of its major competitors. What does the company do well to distinguish itself and product(s/brand ?
Finally, recommend two specific strategies for how the company could more effectively utilize social media to better target its customer segment and increase its competitive advantage in the market.
Support your ideas and findings with descriptions of specific social media campaign examples and customer and market research.
AMP 425 Week 7 Discussion 1
Define and describe the elements and potential benefits of integrated marketing communication (IMC).
AMP 425 Week 7 Discussion 2
There are four “major” social media networks and yet hundreds of different social media outlets exist. In your opinion should a company be on ALL four of the major outlets and others? Why?