AMP 425 Week 4 Assignment, Differentiating Between Services and Goods Marketing
Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
AMP 425 Week 4 Discussion 1
Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.
AMP425 Week 4 Discussion 2
In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.