MKT 506 Week 3 Assignment 1, Marketing Models

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MKT 506 Week 3 Assignment 1, Marketing Models

  1. Develop an argument regarding the significance of marketing to organizational success in the 21st century.
  2. Assume you are charged with establishing a marketing campaign for a product that is in a mature stage of the product life cycle. Review the ‘Marketing and Promotions Process Model’ and decipher which part of the process would be the most difficult for you as a marketing expert to implant. be sure to provide the rationale for your position as well as how you would address the difficulties you identified.
  3. Determine whether you favor a centralized or decentralized system for marketing firms or departments. Explain your rationale.