BUSN 258 Week 8 Final Exam 2

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BUSN 258 Final Exam

Multiple Choice

1. Question: (TCO 1) The first step to reduce waiting time is to:

2. Question: (TCO 2) Communication turnoffs often occur when employees are ignorant of:

3. Question: (TCO 3) Small companies can compete against larger ones if they offer:

4. Question: (TCO 4) Value arises from a tradeoff between:

5. Question: (TCO 5) To enhance value through goodness of product fit:

6. Question: (TCO 4) If several people are asking the same question, you have:

7. Question: (TCO 5) Intrinsic value arises from:

8. Question: (TCO 5) The best companies to work for:

9. Question: (TCO 5) Customer convenience stems from:

10. Question: (TCO 4) Communication effectiveness is NOT best achieved when the message is:

11. Question: (TCO 8) Behavior is:

13. Question: (TCO 8) One problem with not seeing the person you are talking to is:

14. Question: (TCO 9) How far from your mouth should the telephone mouthpiece be?

15. Question: (TCO 8) To end a call:

16. Question: (TCO 10) Customer dissatisfaction with a firm's phone call handling stems from:

17. Question: (TCO 10) Open communication occurs best when:

18. Question: (TCO 10) Feedback is a form of:

19. Question: (TCO 10) Which of the following strategies is NOT a great method of soliciting feedback?

20. Question: (TCO 12) Positive language conveys more of what than negative language?

21. Question: (TCO 12) A good strategy with an angry customer is:

22. Question: (TCO 6) Assertiveness and abrasiveness are:

23. Question: (TCO 11) An average company will lose what percentage of its customers every five years?

24. Question: (TCO 13) Interactivity between businesses and customers:

25. Question: (TCO 13) The fastest growing population in the U.S. today is:

Essay Type

1. Question: (TCO 1, 2) Evaluate the following statement. Your complaining customer is often your least valuable/most valuable customer. Back up your answer with concepts and examples.

2. Question: (TCO 4, 5) Discuss the impact of ignoring e-mails or delaying responses to e-mail from customers in a business setting.

3. Question: (TCO 6, 7) Describe the two personalities a customer will encounter when doing business with an organization, and provide examples of each from your own experience.

4. Question: (TCO 8, 9) Sometimes we walk into a store and we feel like we're the most important person in the world. Other times, we enter a business, and we might as well be invisible. What are some examples of companies that succeed and companies that fail in engaging their customers? What are your recommendations for improvement for places you do business?

5. Question: (TCO 13) Explain the concept of personalized self-serve solutions and the role of Web content as it relates to a customer's individual needs.

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